UAE Banks Federation reveals new brand identity

Reinforcing its pivotal role in driving the continuous growth and development of the country’s banking sector, the UAE Banks Federation, a professional representative body comprising 48 member banks operating in the UAE, has launched a new brand identity.

Inspired by the UAE’s rich calligraphic heritage, the new logo celebrates the country’s success in becoming a thriving financial centre for the wider region while highlighting the elements of cooperation, coordination and unity that have enabled the seven emirates to exert concerted efforts to shape the future of the industry.

Abdul Aziz Al Ghurair, Chairman of UAE Banks Federation, said, "In parallel with the UAE’s growth and transformation into becoming a leading financial destination, our role in the country’s banking sector has also evolved immensely over the years. Designed under the slogan of 'Empowering Progress Through Unity', our new brand identity illustrates our commitment to being the collective voice of the industry and our firm resolve to continuously highlight the contribution of the banking sector in the economic growth of the nation."