maria ‘sugarpova’ ditches us open namechange plan
Last Updated : GMT 06:49:16
Arab Today, arab today
Arab Today, arab today
Last Updated : GMT 06:49:16
Arab Today, arab today

Tennis star's candy publicity stunt

Maria ‘Sugarpova’ ditches US Open name-change plan

Arab Today, arab today

Arab Today, arab today Maria ‘Sugarpova’ ditches US Open name-change plan

Sharapova launched her luxury confectionary line last summer
London - Arab Today

Sharapova launched her luxury confectionary line last summer Russian tennis ace Maria Sharapova has given up on a kooky plan to legally change her name for next week’s US Open in order to promote her new candy brand, Sugarpova .
The 26-year-old had enquired to the Supreme Court in Florida, where she is based, as to whether she could alter her surname to Sugarpova for the duration of the two-week hard-court championship. But on Tuesday, her agent, Max Eisenbud, told ESPN sports channel that the change would have been too complicated.
“After serious contemplation we ultimately decided against it," he said, following 24 hours of global media speculation over what would have been an unprecedented marketing stunt.
“Maria has pushed her team to do fun, out-of-the-box-type things to get the word out about Sugarpova,” Eisenbud said. "In Miami, we're going to fill a glass truck full of candy and drive it around town. This was an idea that fell along those lines. But, at the end of the day, we would have to change all her identification. She has to travel to Japan and China right after the tournament and it was going to be very difficult."
Sharapova launched her luxury confectionary line last summer, in what she describes as “something of her own”.
Pictured at the Spanish factory where the sweets are produced, Sharapova explains on the brand’s website that a sweet tooth drove her to “put her thinking cap on and start an adventure”.
The luxury line of sweets sells in 15 different forms; most of them seemingly banal save for the brightly coloured tennis ball-shaped soft gums, bagged under the theme “sporty”. Others themes include “flirty” lips, “silly” worms and “chic” handbags and heels – the outlines of which Sharapova claims to have drawn herself.
The sweets sell for $6 USD per 142 grams, which is way above the average price for a bag of gummy bears. “We’re not looking to be on the shelves next to the $1.99 candy,” Sharapova’s agent, Max Eisenbud, told The New York Times after the line’s launch last June.
Forbes magazine said the star hoped to sell 1.5 million bags of the confectionary, which are available in 15 countries, within the first 12 months. A portion of sales are to be donated to the Maria Sharapova Foundation, “furthering her ongoing dedication to a charitable cause close to her heart,” according to the website.
Forbes named Sharapova the world’s highest-earning female athlete for a ninth consecutive year in August, making her the world’s 62nd most powerful celebrity.
The world No. 3 made an impressive $29 million in earnings from prize money, appearance fees and – most significantly – endorsements between June 2012 and June 2013. Her win at the French Open in June 2012 led her to lucrative deals with sportswear manufacturers Head and Nike.
Sharapova has said that she plans to develop the Sugarpova company to cover other luxury categories once her tennis days are over.
“I really want to expand into cosmetics, and then fashion,” she said in an interview with Vogue UK last June. “Creatively, I've always had a thing for fashion, so I would love it. But that's down the line.”
While her name will remain the same at the US Open, Sharapova plans to wear the lips logo that represents the Sugarpova brand during the tournament, which begins on August 26.
She has struggled to impress fans this year after losing the French Open title in June to Serena Williams and failing to reach even the third round of Wimbledon with a shock defeat to Portugal’s Michelle Larcher de Brito.
On Friday, Sharapova split with her coach, eight-time grand slam champion Jimmy Connors, after just one match.

arabstoday
arabstoday

Name *

E-mail *

Comment Title*

Comment *

: Characters Left

Mandatory *

Terms of use

Publishing Terms: Not to offend the author, or to persons or sanctities or attacking religions or divine self. And stay away from sectarian and racial incitement and insults.

I agree with the Terms of Use

Security Code*

maria ‘sugarpova’ ditches us open namechange plan maria ‘sugarpova’ ditches us open namechange plan

 



Name *

E-mail *

Comment Title*

Comment *

: Characters Left

Mandatory *

Terms of use

Publishing Terms: Not to offend the author, or to persons or sanctities or attacking religions or divine self. And stay away from sectarian and racial incitement and insults.

I agree with the Terms of Use

Security Code*

maria ‘sugarpova’ ditches us open namechange plan maria ‘sugarpova’ ditches us open namechange plan

 



GMT 09:27 2017 Monday ,13 February

Wahat Al Karama opens doors to public

GMT 03:42 2017 Sunday ,07 May

Kanye West exits social media

GMT 10:22 2017 Tuesday ,31 October

China agency denies dead model

GMT 14:57 2017 Monday ,30 October

NATO chief calls N. Korea 'global threat'

GMT 04:22 2018 Thursday ,20 September

German Pavilion to engage, inspire at Expo 2020

GMT 21:51 2016 Tuesday ,06 September

Darfur celebrates end of transitional authority

GMT 10:43 2014 Saturday ,31 May

Wonderful boys bedrooms interior design

GMT 07:45 2016 Monday ,22 August

Anti-Israel military parade staged in S Gaza strip

GMT 16:48 2017 Monday ,11 September

Arab actors managed to overcome challenge of addiction

GMT 10:59 2016 Tuesday ,01 November

China aircraft market to hit nearly $1tn in 20 years
Arab Today, arab today
 
 Arab Today Facebook,arab today facebook  Arab Today Twitter,arab today twitter Arab Today Rss,arab today rss  Arab Today Youtube,arab today youtube  Arab Today Youtube,arab today youtube

Maintained and developed by Arabs Today Group SAL.
All rights reserved to Arab Today Media Group 2021 ©

Maintained and developed by Arabs Today Group SAL.
All rights reserved to Arab Today Media Group 2021 ©

arabstoday arabstoday arabstoday arabstoday
arabstoday arabstoday arabstoday
arabstoday
بناية النخيل - رأس النبع _ خلف السفارة الفرنسية _بيروت - لبنان
arabstoday, Arabstoday, Arabstoday