to a cult following of celebrities
SPRING London handles Merchant Archive and adds to team
SPRING London .
London - Arab Today
SPRING London has been appointed to handle the press and publicity for fashion brand, Merchant Archive. Creative Director and founder, Sophie Merchant began her journey in 2007 curating and selling vintage clothing to a cult following of celebrities, stylists and designers. After working with some of the world’s leading fashion houses and frequent requests from clients, Sophie decided to turn her hand to creating a collection of her own. All garments are made in the UK and Europe using the finest British, French and Italian cloth. The integrity of quality and craftsmanship remain paramount to the brand.
In addition to this, Casey Gregan has joined SPRING London as Senior Account Manager and will be working across Chalayan, Ekaterina Kukhareva, Emilio De La Morena, Freya Dalsjo, Joshua Millard, Lisou, March11, Merchant Archive, Paula Knorr, Rejina Pyo and Three Floor.
Source: Diary directory
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Dubai - Arab Today
Dubai-based label ASMARAÏA just launched its pre-fall 2019 collection — and it’s all about cruelty-free, sustainable fashion with a festive edge. Checkmate The 15-piece collection features this checkered skirt-and-jacket ensemble that is giving us major “Clueless” vibes. Gold Rush ‘Tis the season to sparkle and this dazzling, floor-length gold skirt will do the trick. Take note of the chic black bow detail at the waist — it’s the ultimate party look. Feathered fashion The brand works with environmentally-friendly materials such as organic cotton, recycled polyester and faux fur, so you can be sure this feathered look doesn’t come at the cost of an animal’s life. Jewel Tones If you want to glisten like a polished jewel at your next festive function, this emerald-colored skirt is the perfect choice with its sequin details and shimmery overlay. Golden Girl Leopard print
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