Chanel reveals complete Bleu campaign film

On Thursday, as promised, the French brand revealed the new advertising film for its men's fragrance in its entirety. Directed by James Gray, the campaign video stars actor and model Gaspard Ulliel.
Five years after working with Martin Scorsese on the first Chanel Bleu campaign film, the French brand enlisted American filmmaker James Gray ("We Own the Night," "Two Lovers," "The Immigrant") to helm the second.
The new 60-second video, like the stills from the corresponding outdoor and magazine campaigns, features the mysterious and charismatic Gaspard Ulliel. The French actor portrays a movie star who, shifting between fantasy and reality, flees a world in which he is hounded by his fans. In his search for some form of serenity, he ultimately comes face to face with himself.
"I wanted to raise the issue of this craziness inherent to the film world, within which we lead both a comfortable and an uncomfortable life," Gray explains. "In a sense, that is almost a kind of vertigo that comes with the ridiculous and the overflow of attention."
"There may be a parallel between Mademoiselle Chanel's somewhat rebellious personality and the 'Bleu' character. This extreme freedom, this strength and this determination," Ulliel remarks in an interview recorded ahead of the campaign launch.
Filmed at night in Los Angeles, the campaign is soundtracked by Jimi Hendrix's version of Bob Dylan's "All Along the Watchtower."
Campaign video: www.youtube.com/watch?v=A8FvBrIKfDY
Interview: www.youtube.com/watch?v=0adDm9-g-Oc
Source: Relaxnews