cadillac escala concept revealed in california
Last Updated : GMT 06:49:16
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Last Updated : GMT 06:49:16
Arab Today, arab today

Cadillac Escala Concept revealed in California

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Arab Today, arab today Cadillac Escala Concept revealed in California

Porto Cervo Bespoke Wraith and Dawn German scientists with the Audi lunar rover Renault-Megane: Comes with many comfort features.
California - Arab Today

The Escala Concept debuted in California recently, introducing the next evolution of Cadillac design and previewing the craftsmanship and technology being developed for many future models. 
The Escala Concept previews the design and technical ideas driving the next phase of Cadillac’s ongoing expansion. 
“Escala is a concept with two clear objectives,” said Johan de Nysschen, president of Global Cadillac. 
“First, Escala is a statement of intent for the next iteration of the Cadillac design language, and also technical concepts in development for future Cadillac models. Secondly, Escala builds Cadillac’s aspirational character, signaling the brand’s return to the pinnacle of premium.” 
De Nysschen said: “Escala is a concept car, but one based upon the unrelenting rise of our product substance.” 

Rolls-Royce has unveiled two Bespoke motor cars, commissioned to reflect the atmosphere and vibrancy of one of the world’s most exclusive and glamorous enclaves, Porto Cervo, at its celebrated Summer Studio in Sardinia. The essence of the marina, which resides on the Costa Smerelda, is embodied in two Bespoke Rolls-Royces; a Wraith, the marque’s most powerful motor car ever created, and Dawn, the recently launched and most social of Drophead Coupés. 
Patrons of the marque relish in creative freedom by commissioning highly Bespoke personal legacies. 
To mark the opening of the Summer Studio and demonstrate this art form, the Bespoke Rolls-Royces have been themed from ‘Dusk until Dsobel Dando, general manager, Future Retail, Rolls-Royce Motor Cars, commented: “Patrons of our marque delight in inhabiting some of the world’s most beautiful enclaves. Sardinia, and its stunning Costa Smerelda, serves as the perfect backdrop for Rolls-Royce to host these patrons of true luxury in an intimate setting; The Rolls-Royce Summer Studio. The stunning Bespoke Wraith and emerald embellished Dawn, inspired by the sights and colors of Porto Cervo, have been commissioned in the spirit that so many of our customers delight in.”

• The new four-door Megane sedan is part of the renewal of the Renault range. 
Its dynamic and prestigious styling is reflected in sculpted surfaces, well-balanced proportions, a Renault-family front end, and a distinctive C-shaped front light signature. 
The glass roof linking the windscreen to the rear window lends an elegant and esthetic two-tone look. 
The new Megane Sedan boasts top-level rear-seat spaciousness. 
The new model’s three-box body also benefits from a capacious trunk with easier access thanks to the hands-free Easy Trunk Access system. 
The car benefits from the cost-cutting Common Module Family and brings motorists the same driving pleasure and superior features as the rest of the Megane family, including a 7-inch color TFT digital counter, an 8.7-inch I-surface multimedia tablet, a color head-up display, Easy Park Assist and an extensive line-up of additional comfort equipment and driving aids.

• The Audi Lunar quattro moon rover has recently been tested in the Qatari desert as part of the preparations for its mission to travel to the moon and win the Google Lunar XPRIZE competition in 2017. 
The team of German engineers and Part-Time Scientists leading the challenge are supported by Audi with expert knowledge in innovation and technology — from quattro all-wheel drive and lightweight construction to electric mobility and piloted driving. 
The part-time scientists chose Qatar as the terrain in the surrounding desert has a common resemblance to the environment on the moon. 
This is the first time that the moon rover has had its capabilities practically tested in extreme hot climate conditions after conducting strict lab-based tests in its development phase.

Source: Arab News

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