JW Marriott chain launches wine club

Hotel chain JW Marriott is the latest luxury property brand to launch a club for its wine-loving guests which includes home delivery of specially curated bottles and accompanying recipe ideas. The JWM Wine Club is being launched in collaboration with Treasury Wine Estates, a global wine company with an international portfolio of New World Wines, and will highlight fine bottles from luxury estates in California. Members will receive samples of four wines and select their two favorites. Full-sized 750 ml bottles are then delivered to their door along with wine tasting notes from a JW Marriott wine ambassador and recipe ideas developed by executive chefs. Shipments are delivered quarterly and membership costs $150 each. Meanwhile, the Australian outpost of luxury hotel Raffles in Perth also offers a wine club that includes discounts on premium bottles at the hotel bar and restaurant, Raffles Liquor Merchants, expert wine recommendations and exclusive invitations to wine events throughout the year. And for the past three years, the Four Seasons has hosted virtual wine tastings via Twitter, with sessions moderated by the chain's in-house sommeliers across the world from Paris, Geneva, and London.