Wella Koleston new shades

Wella Koleston announces the launch of a revolution in home hair color, New Koleston Color Intense FOAM giving women exactly what they want in 18 intense color shades and one less mess to worry about, through a powerful combination of gold-standard saturated color and an application process that is both liberating and ensures complete coverage every time.  Koleston Color Intense Foam is really shaking the foundations of the home hair color market by being the first product to offer women real power from a home hair color. Known for her glamorous style and fashion sense, fashion designer Aiisha Ramadan is the ambassador for Wella Koleston Color Intense Foam. Amazed with her lighter, vivacious shade of milky chocolate brown, she highly recommends the foam’s ease of use and exceptional results, stating: “It’s so simple to use. I colored my own hair without any mess and the results are incredible. The color is so intense and it makes me proud to think that I achieved such professional-looking results with no hassle at all!”  Koleston Color Intense Foam was created with the same Wella gold standards in mind as with its wonderfully intense professional color, but is specifically made for at home use.  The intuitive foam offers one less mess through its easy to mix, shake and apply system, with its permanent, long-lasting color intensity being particularly suited to dark hair, promising 100% gray coverage. Pioneers in salon hair color products, Wella has a reputation for delivering consistently reliable, gold-standard, saturated color, which is the reason it’s the Number 1 choice of colorists, over 200 million globally.  These same ‘Wella Standards’ have been applied to Koleston Retail Color. Sascha Breuer, Celebrity Stylist and Wella Ambassador, says, “I choose Koleston Professional colorant because it is consistently the gold standard of professional hair color.  It delivers luxuriously saturated color every time.  I trust Koleston to give a professional looking color result that is second to none.” ONE LESS MESS APPLICATION No longer is coloring at home difficult or painful as Koleston foam bestows more power over the coloring process.  Unlike some other foam hair colorants on the market, mixing Koleston Color Intense Foam is intuitive and simply shaken, just like when mixing normal liquid or crème colorants.  When squeezed, the specially designed bottle dispenses a foam that is six times the volume of a typical liquid or crème, so there’s plenty of rich, intense color to move across the entire head, even for very long hair.  It’s easy to apply with your fingertips, enabling complete coverage, and for women who typically comb the product through, this can now be done much more easily.    Once applied, the unique formula is drawn through the hair by capillary action and penetrates the hair quickly for a more even color result that lasts up to eight weeks.  The entire process is designed to liberate women so they can instantly apply hair color themselves whenever they wish, without needing someone to help or check the back.  Its non-drip formula means women will no longer feel confined while waiting for the color to take effect – once applied, the user can freely move around the house, with more time to spend on other things. “Women regularly share with us their wish that the process of coloring their hair was more pleasurable.  Not only does this foam offer the most intense permanent hair color, its packaged in a coloring process that is actually enjoyable,” said Dr. Frauke Neuser, Principal Scientist for Koleston. “Koleston Color Intense Foam is a true breakthrough in the usage experience, alleviating many of the burdens associated with home hair color, while delivering Koleston’s trademark intense permanent color result.  It’s an indulgent product that leaves women with a seductively alluring feeling, knowing they have achieved their best color result with their own two hands.  We are confident that once women try Koleston Color Intense Foam, they’ll have changed their minds about home hair color forever.” WHAT WOMEN ARE SAYING Koleston Color Intense Foam is capturing the hearts and minds of women and proving there is a better way to color hair at home.  Women who tried Koleston Color Intense Foam said:  “I love the result!”, “I enjoyed the experience“, “It’s very easy to apply and it didn’t drip” and “Since I could work with both hands, I was able to be more thorough and didn’t miss any spots.”  Koleston Color Intense Foam is permanent and long-lasting.  Because Koleston Color Intense Foam delivers the same trusted color result as Koleston’s crème formula, women can feel confident that the color result will be the same wonderfully intense color they’ve come to expect from Koleston and Wella standards.