Original Penguin collaborates with Pepsi

Contemporary fashion brand Original Penguin and Pepsi have collaborated on a global Live for Now capsule collection. As part of Pepsi's The Art of Football program, the collection features artwork from six street artists: the UK’s professional doodle bomber, Hattie Stewart; Argentinian urban artist, Jaz; Brazilian illustrator and street artist Ricardo AKN; Spanish-based visual artist Zosen; Merijn Hos, visual artist from the Netherlands and Argentinian street artist Ever. The 23 piece capsule collection blends fashion and art with bold colours, in designs across solid T-shirts, Ratner jackets polo shirts with contrast breast pockets to all-over bold prints of each of the artists' designs. To celebrate the launch of the collaborative collection, Liberty will be hosting an in-store event on 28 May (see DIARY dates) where Hattie Stewart will be live doodle-bombing products within Liberty Menswear.