Men's fashion brand Boneville relaunches & appoints PR

Haddon PR has been appointed handle the press and PR for fashion label, Boneville as it prepares to relaunch with a new SS14 collection, its first for over 20 years. Launched in 1981 by designer Massimo Osti, Boneville is the designer's second menswear line, following the launch of his first brand C.P. Company (Chester Perry). In 2012, entrepreneur John Sharp bought the Boneville brand, and installed a design team led by Creative Director Adi Wollaston. With a launch pencilled in for March, the new collection has a distinct naval influence and maritime character. All stockists will be listed on boneville1981.com when it goes live, with the brand also offering an online store.